E-bikes

Oh you make bikes.  Hey, you should make e-bikes.

No I shouldn’t.

They are great, you can get up a hill really easily

Hmm

It’s a growing market

Yup

So are you going to make e-bikes?

Nope

I like bicycles that are designed and built without compromise.  Bicycles that last, that you can ride for as long as you want without worrying about battery life. I like the satisfaction of getting up and down a hill under my own steam.  Yes it takes longer.  Yes it is harder.  And?   

So thanks but no I won’t be making e-bikes.